Joeleen Torvick

Meet the Artist


  • About This Artist

    My grandma taught me how to sew when I was a kid and since then I was hooked. After some school and real world experience, I branched out on my own and created an ethically and sustainably made womenswear line under my maiden name. Each piece is happily and thoughtfully designed, sampled, and manufactured by me in my little studio. While I'm not a tree hugger, I'm helping women build a wardrobe full of essentials while reducing waste and avoiding overproduction, that will last for years to come.

  • Q&A With This Artist

    A: Each garment is designed, sampled, and produced in my happy studio. Every piece is lovingly handmade by me. The resulting pieces are modern and refined fashion for women that looks effortless and works for many aspects of a busy life.

    A: I love being able to create something out of nothing. Clothing has the undeniable ability to effect how you are feeling. When you put on a piece of clothing that is special to you, you instantly feel special. I love creating that feeling for women and making a positive impact on their day.

    A: I'm not a tree hugger, but I do believe in a slow fashion approach. I design quality pieces, minimize textile waste, avoid overproduction, and help clients build a wardrobe that will last them for years. The fabrics I use are made using natural and sustainable fibers, or deadstock (meaning the fabric is no longer in production, but is being sold to prevent it from being thrown away). While making women feel good about themselves is my focus, I strive to do so in the most sustainable way.

    A: The women around me are what inspire and motivate me. I know their style and essentially I am designing for them specifically, in hopes that others appreciate the same sense of style. It is very much a give and take relationship. I may have a collection designed, but then my core group of women may take a piece and style it completely differently, which continues to spiral into more creative ideas. These women give me invaluable information that can't be found elsewhere.

    A: I started on this adventure of creating my business all by myself. It was hard. Over time, I started to grow a network of local likeminded people that I only thought existed in fashion centered cities. This network of people have single handedly kept me going as a business. We have formed a bond that values community over competition and are each others biggest cheerleaders. Without the craft of clothing and the deep of community of creatives that discovered me, I would not be where I am today.



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