Good Guild

Good Guild

About The Artist

Elysa Fenenbock • San Francisco, CA

I believe creativity is medicine. Formally trained with a Masters in Design, I couple traditional mastercraft with aesthetic, functional design and innovative technology. Applying the medicine of creativity to projects at the intersection of design, art, and education, I enable my students—at Stanford University and around the world—to thrive through mindful making, creativity and life prototyping. I create healing, design products, champion learning, and fashion beauty.


Artist website

Q&A with the Artist

Tell us how your work is made.

I draw on decades of experience channeling eons of practical wisdom, with a careful creative practice which attends to every contour, hue, and texture. Goods are born from a practice of “making meditation,” the rhythms of each fiber woven, of each stroke filed, of each knot tied, the works vibrating with the energy of the creative spark. This liminal space integrates mastercraft practice with mindfulness practice imbuing works with the same energetic intentions.

What makes you passionate about the medium you work with?

Maybe it’s the sense of permanence that turns me on. I only sell items that are made to stick around—exquisite, useful stuff that begs to be worn, admired, and held on to. I source the very finest materials for their brilliance, resilience, and splendor. What results will age with grace for generations.

What is something unique about you or your practice?

Every piece starts with a little spark that whispers, “Wouldn’t it be lovely if…?” This tiny wonder becomes the intention that grows and blossoms as the designs take shape in my hands. All of the collections are born of healing intention, finding inspiration in nature, spiritual tradition, and everywhere in between.